Join us in Brussels, Belgium, on 27 January, 2026, as ERS brings together EU policymakers, clinicians, and patient advocates to discuss the health and economic benefits of the proposed Tobacco Taxation Directive.
Date: 27 January, 2026 | 08:30 CET onwards
Location: Brussels, Belgium
Tobacco consumption remains the leading cause of preventable death in the EU. Half of tobacco users die of tobacco-related causes, including developing lung cancer, COPD, coronary artery disease, stroke, diabetes, infertility, and many other conditions.
In July 2025, the European Commission published its proposal for a revised Tobacco Taxation Directive. This is the first major revision of EU-wide tobacco control measures this term and is a critical step towards aligning tobacco policy with current public health priorities.
By bringing together key stakeholders, this in-person event aims to emphasise the health and economic benefits of the proposed Tobacco Taxation Directive.
This event aims to provide support and the right evidence to Member States to support this proposal and help them reach multisectoral consensus nationally. It will feature a number of panel discussions, keynote remarks, and networking opportunities.
Discussions will cover:
A full agenda will be published soon.
Attendance at this event will be free, but capacity is limited to a maximum of 60 attendees. Don’t miss out – register your interest in attending this event via our online form.
Please note that due to the limited capacity at this event, registering your interest does not guarantee entry into this event. You will receive an email confirmation, plus more information on the event venue and timings, when your place is confirmed.
Important notice: in accordance with Article 5.3 of the WHO Framework Convention on Tobacco Control, representatives of the tobacco industry and affiliated organisations are not permitted to participate in this event.